Aynouk Tan @ Anglia Ruskin

In collaboration with the House of Visual Culture, in Breda, Creative Front at Anglia Ruskin welcomed Aynouk Tan, fashion journalist, performance artist, cultural anthropologist and entrepreneur to deliver a free public lecture at Anglia Ruskin University’s Cambridge campus on Wednesday, 5 March (6-7pm).    Aynouk also ran masterclass workshops with the Fashion Students at Anglia Ruskin on the remaining days of her visit. The event proved popular with the Cambridge public with an audience of over 85 coming to listen.  

Aynouk’s talk focussed on how the fashion industry shapes our daily reality and sense of “the real me”, and explained fashion theory by showing clips from adverts and TV shows. 
As an unofficial spokesperson for an exciting new generation of fashion designers in the Netherlands, she has advised the country’s main cultural funding organisations and taught at several art schools.   Aynouk has also written for numerous newspapers and magazines about the impact of fashion on today’s concept of individuality, and how what you wear communicates your individuality and “personal brand”.  

She explained: “I believe it is extremely important, especially for students of cultural studies and the arts, to learn about the origins of the way we dress, as it has a massive impact on the way we perceive ourselves and each other, and the world around us.  “They are the ones who in their coming career can influence and change these notions.  I am looking forward to discussing and debating these topics with the audience!” 

Mark Hart, Course Leader for the BA (Hons) in Fashion Design at Anglia Ruskin, said: “Having an experienced fashion journalist talk to our students and the public is a key part of what we are about.  Studying a diverse degree such as fashion really can open your eyes to far more than what people wear.” 

The event was staged with the help of funding from VIVID (Value Increased by Visual Design) a “2 Seas” cross-border cooperation programme co-funded by the European Regional Development Fund