Intelligent Media Intermediary

NHTV University of Applied Sciences
PO Box 3917
4800 DX Breda
The Netherlands  

The organisation

The Academy of Digital Entertainment of NHTV offers bachelor programmes in Media & Entertainment Management and Game Architecture & Design, and a Master in Media Innovation. A Master in Computer Graphics is in Development. Next to their educational programmes ADE has an extended, industry oriented research programme. More info: www.nhtv.nl/made.  

The project

The general tendency of surrounding consumers with a relevant and entertaining media portfolio that is tailor-made and accessible any time/any place refers to a development that now becomes familiar under the name Ubiquitous Media. Inspired on what Marc Weiser (founder of Xerox Park) initially characterized as ubiquitous computing, ubiquitous media aims to facilitate the consumers’ wish to have their media everywhere –media that accompany and shape their experiences at home, at work, and everywhere else that they go.  

IMI is a generic software platform for mobile devices (incl. tablets) that facilitates the creation and use of a new generation intelligent apps. It marks a new step in the development towards personal/ubiquitous media.  

IMI will gradually improve the knowledge of their users, and -based on their feedback- will shape the weights of the Artificial Intelligence Algorithms, and discard suggestions that provide no useful information, thereby minimizing intrusiveness. To provide better content, the platform will allow the plugins to have some knowledge about the users, but a set of permission rights will be studied and developed to assure trust on both sides.  

Our platform aims to create a direct lifeline between companies and consumers and delivers a unique application for companies in general. A clear permission system puts the ownership of personal data in the hand the user; the data providers will be able to know the user, only if the user allows the companies to do so. In short, the link between the user data and the information he/she is receiving is clearly identified and the platform will provide the user a tool to understand and control which personal information he/she is sharing.  

Users have access to quality information that keeps improving simply by using (or stop using) information. Data providers (SMEs as well as larger companies) gain insight in what consumers want, based on information provided to them by users on a voluntary basis. SMEs that develop apps have improved access to consumer data, taking away the necessity to purchase data sets, making it easier to develop apps.