AVANS: Product and Services Innovation Lab


AVANS Communication & Multimedia Design (CMD) focuses on three projects within the VIVID network: Visualizing information, Way-finding and Product and services innovation Lab.

Product and services innovation Lab
Our objective is to gain momentum for our ‘products and services’ Innovation Lab, enhance our Research & Development capabilities and make it accessible for our stakeholders in the ‘outside world’. This will strengthen the curriculum of Avans Communication & Multimedia Design (CMD) on the one hand and create opportunities for local and interregional stakeholders on the other.

Our innovation lab will focus on products and services in the field of Communication & Multimedia Design by researching, prototyping, usability testing them in conjunction with stakeholders (end-users, entrepreneurs, pressure groups etc). We need to develop strategies for this and implement them. The lab will be an open space to students and entrepreneurs to work together in creating shared knowledge and strategies for more effective products and services.

Contact: Ria van Ooijen (h.vanooijen@avans.nl)